AT SANAL BEAUTY, WE BELIEVE BEAUTY ISN'T ONE LOOK OR ONE STANDARD. IT'S A JOURNEY THAT'S YOURS TO DEFINE.
WE SEEK TO CREATE A COMMUNITY WHERE AUTHENTICITY, CARE AND SHARED VALUES ARE CELEBRATED. EVERY PRODUCT REFLECTS THIS COMMITMENT, EMPOWERING YOU TO EXPRESS YOURSELF, CONNECT WITH OTHERS AND EMBRACE THE TRANSFORMATIVE POWER OF MAKEUP.
BECAUSE BEAUTY SHOWS UP IN EVERY FORM.. BOLD OR SUBTLE. PERSONAL OR SHARED. INNER OR OUTER. OUR ROLE IS TO GIVE YOU THE TOOLS AND THE FREEDOM TO DISCOVER AND CELEBRATE BEAUTY, EVERY WAY, YOUR WAY.
OUR MISSION:
SUPPORT DIVERSITY
SANAL CHAMPION BEAUTY IN ALL IT'S FORMS, ENSURING THAT EVERY PRODUCT CATERS TO DIVERSE SKIN TONES, TYPES AND PREFERENCES, A BRND THAT TRULY CELEBRATES UNIQUENESS AND INDIVIDUALITY.
ACT WITH PURPOSE
EVERY DECISION SANAL MAKES IS DRIVEN BY A COMMITMENT TO POSITIVE CHANGE, FROM ETHICAL PRACTICES TO ADVOCATING FOR SOCIAL JUSTICE WITHIN THE BEAUTY INDUSTRY AND BEYOND.
NUTURE CONFIDENCE
SANAL IS COMMITTED TO OFFERING PRODUCTS THAT HELP PEOPLE FEEL THEIR BEST, INSIDE AND OUT, PROMOTING SELF-LOVE AND TRUE CONFIDENCE.
ASPIRE TO INNOVATE
SANAL AIMS TO CONSTANTLY PUSH BOUNDARIES IN BEAUTY, DEVELOPING INNOVATIVE PRODUCTS THAT MEET THE EVOLVING NEEDS OF OUR DIVERSE COMMUNITIES.
LISTEN & LEARN
SANAL VALUES FEEDBACK FROM OUR COMMUNITY, CONTINUOUSLY GROWING AND EVOLVING TO ENSURE WE REMAIN A REFLECTION OF THE PEOPLE WE SERVE.
A NOTE FROM OUR FOUNDER
MY JOURNEY TO CREATING SANAL BEAUTY IS DEEPLY PERSONAL, ROOTED IN MY OWN EXPERIENCE OF FINDING CONFIDENCE THROUGH MAKEUP FROM A YOUNG AGE. I QUICKLY REALISED HOW TRANSFORMATIVE MAKEUP COULD BE, NOT JUST AS A FORM OF ART BUT AS A TOOL FOR SELF EXPRESSION AND INNER CONFIDENCE.
THIS SPARKED A PASSION THAT LED ME TO BECOME A PROFESSIONAL MAKEUP ARTIST, WHERE I HAD THE PRIVILEGE OF WORKING WITH VARIOUS BEAUTY BRANDS ACROSS A SPAN OF 10 YEARS. THESE EXPERIENCES SHAPED MY UNDERSTANDING OF MAKEUP AND THE BEAUTY INDUSTRY, ALLOWING ME TO CONTINUOUSLY GROW AND REFINE MY CRAFT.
IN 2018, I LAUNCHED MY FIRST BUSINESS VENTURE 'SHANILASH'. A LASH LINE I RAN FOR 2 YEARS AND WHILE IT WAS A REWARDING EXPERIENCE, I KNEW I NEEDED A STRONGER FOUNDATION IN BUSINESS TO TRULY GROW. I MADE THE DECISION TO STEP BACK, FOCUS ON COMPLETING MY BUSINESS AND MARKETING DEGREE, AND GAIN A DEEPER UNDERSTANDING OF BUSINESS STRATEGY.
BY 2025, I REBRANDED AND RELAUNCHED SANAL BEAUTY. WHAT STARTED AS A LASH LINE HAS NOW EVOLVED INTO A FULL BEAUTY BRAND, THAT WILL BE OFFERING A WIDE RANGE OF PRODUCTS DESIGNED WITH QUALITY, INNOVATION, AND INCLUSIVITY IN MIND. MY GOAL HAS ALWAYS BEEN TO CREATE BEAUTY PRODUCTS THAT CATER TO ALL PEOPLE AND LIFESTYLES.
